Account-Based Marketing Manager
Company: VirtualVocations
Location: Allentown
Posted on: October 8, 2024
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Job Description:
A company is looking for an Account-Based Marketing Manager to
plan and execute multi-channel ABM campaigns for key target
accounts in the Consumer Packaged Goods market.
Key Responsibilities
Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key
target accounts
Collaborate with account leadership to gather insights and design
tailored messaging
Drive the development of the Global ABM program and standardize
best practices across the commercial team
Required Qualifications
6+ years of proven experience in B2B marketing, preferably within
software/SaaS
Experience in running marketing campaigns focused on generating
pipeline
Understanding of supply chain concepts, particularly for
manufacturers
Experience with marketing technology tools for automation and
CRM
Experience with tools such as Salesforce, HubSpot, INFLU2, and
6sense is a bonus
Keywords: VirtualVocations, Scranton , Account-Based Marketing Manager, Executive , Allentown, Pennsylvania
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here to apply!
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