CREATIVE DIRECTOR

Company: Benco Dental
Location: Pittston
Posted on: October 19, 2024

Job Description:

Are you ready for new challenges and new opportunities?
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Join our team!Current job opportunities are posted here as they become available.Subscribe to our RSS feeds to receive instant updates as new positions become available.For the best candidate experience, Mozilla Firefox, Google Chrome and Internet Explorer 9 (or newer) are recommended.At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!What's in it for YOU?

• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package, Paid Time Off Program, and Profit Sharing
• Flexible/At Home Working Options
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
• Family owned for 90+ yearsPosition Summary:We are looking for a talented Director - Creative & Brand who has a diverse portfolio demonstrating they are an experienced team leader, strategic and conceptual thinker, with a keen eye for aesthetics and storytelling. As a brand leader at Benco you will be the driving force behind clarifying audience insights and leveraging the new brand identity we recently completed. We need your strategic and creative expertise to lead a team in the development of multi-channel marketing (digital, social, experiential, and advertising), sales enablement and communications initiatives which use the new brand to inspire passion, loyalty, and emotional connection.The Director - Creative & Brand is a member of the Marketing team and oversees Benco's in-house roster of multimedia designers, graphic designers, and writers. Your portfolio should demonstrate experience and fluency across advertising, design (graphic and motion), video production, experiential and event production, direct mail, social media, and sales programs. You have led diverse teams before and know how to collaborate with project managers to triage and prioritize high volumes of work.Do YOU Possess These Skills and Attributes?
  • Leadership skills: Proven experience leading multi-media, design, and copy teams. Ability to provide actionable creative direction, to develop and implement creative processes, motivate others, and build consensus with large groups.
  • Communicates/Collaborates Effectively: Strong verbal and written communication and presentation skills. Ability to tailor messages across a variety of audiences.
  • Demonstrates Accountability: Strong self-discipline and motivation. Shows initiative, takes responsibility for work and actions, high level of integrity.
  • Continuous Learner: Self-directed, learns and advances from experiences and feedback, stays informed of industry trends, products, and applications.
  • Resilient and Adaptable: Open to new experiences to develop skills and ability to work in a fast paced, continuously evolving role.
  • Execution Management: Works quickly to get things done; uses resources effectively; meticulous and high level of accuracy.Do These Responsibilities Interest YOU?
    • Serve as the brand ambassador, both internally and externally. Help us clearly define and take advantage of actionable customer insights; establish clear objectives for brand positioning and communication; and articulate a vision for short and long-term success.
    • Be the partner with marketing, sales, and demand generation leaders to understand their overarching business goals, then align and supervise the Creative Studio to deliver seamless, on-time and on-budget content that resonates with target audiences.
    • Partner with the Digital Marketing team to monitor, understand and evaluate brand performance and key metrics to help improve brand performance across all marketing channels.
    • Oversee the definition and implementation of a distinct and consistent approach to our new Benco brand identity across all enterprise-wide marketing and promotional materials.
    • Hire, manage and lead the evolution of the Creative Studio team. Evaluate and edit job descriptions, lead individual performance reviews, collaborate with PMs to manage team priorities, planning, and workflow.
    • Develop and cultivate strong, cost-effective external agency and freelance relationships as needed to achieve marketing objectives.Do YOU Meet These Requirements?
      • Bachelor's degree in marketing, Communication, Graphic Design or closely related field, or significant relevant experience
      • Strong and diverse portfolio displaying design and branding experience across many channels
      • 5 + years of experience in a senior creative leadership role
      • 7+ years of brand strategy or brand management experience
      • 10+ years as an art director, designer or copywriter with agency and/or in-house experience
      • Proficient with Adobe Creative Suite and Microsoft Office applications
      • Meticulous with solid organizational skills
      • Incorporate feedback and take/give directions well
      • Can work both independently and in a collaborative team environment
      • Motivated individuals who are fueled by innovative thinking.Who We Are: It's our Mission to Drive Dentistry ForwardBenco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930-a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day.
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Keywords: Benco Dental, Scranton , CREATIVE DIRECTOR, Executive , Pittston, Pennsylvania