Corporate Vice President, Lead Management Product Manager

Company: New York Life Insurance Company
Location: New York
Posted on: November 9, 2024

Job Description:

Business Unit OverviewIn Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.Role Overview:We are seeking a dynamic and experienced Lead Management Product Manager to spearhead the modernization of our lead capture, scoring, distribution, and measurement systems. This role is crucial in evolving our strategy, maturing our operations, and modernizing the supporting technology. The successful candidate will lead the end-to-end modernization of lead management experiences and systems, drive product goals, obtain cross-functional alignment, develop a multi-year roadmap, and manage execution to completion.What You'll Do:

• Develop and implement a comprehensive strategy for modernizing lead capture, scoring, distribution, measurement systems and experience for participating agents.
• Lead the end-to-end modernization effort across digital acquisition lead programs, ensuring alignment with organizational goals and objectives.
• Oversee the evolution of lead management operations, driving efficiency and effectiveness in lead handling processes, ensuring a seamless experience for consumers and agents.
• Collaborate with cross-functional teams, including marketing campaign managers, field operations and technology enablement, to ensure integration and implementation of modernization initiatives.
• Monitor and analyze lead management metrics to measure the success of modernization efforts and identify areas for continuous improvement.
• Stay abreast of industry trends and emerging technologies, incorporating best practices to maintain a cutting-edge lead management system.
• Provide leadership and guidance to team members, fostering a culture of innovation and excellence.
• Drive product goals and develop a multi-year roadmap to guide the modernization effort and ensure long-term success.
• Navigate bigger, strategic picture while also ensuring all details are accounted for to enable seamless consumer and agent focused features and functionality.What You'll Bring:
  • Bachelor's degree in business, marketing, or a related field or Master's degree preferred; and/or equivalent experience.
  • 10+ years of relevant experience working with lead management products, product management, strategy, and/or a related role, with a focus on business process modernization and technology integration.
  • 5+ years of experience managing a team.
  • Demonstrated ability to lead cross-functional teams and manage complex projects from conception to completion.
  • Experience in lead generation and/or lead distribution and tracking.
  • Excellent strategic thinking and problem-solving skills.
  • Proficiency in data analysis and performance metrics.
  • Exceptional communication and interpersonal skills.
  • Self-starter, comfortable navigating ambiguity and passionate about driving results.Pay TransparencySalary Range: $155,000 - $225,000Discretionary bonus eligible: YesActual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Our Diversity PromiseWe believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners.Job Requisition ID: 90975About NY Life Insurance CompanyDiversity & Humanity-two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other-providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.You are our future, and we commit to investing in you accordingly.Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.Nearest Major Market: ManhattanNearest Secondary Market: New York City
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Keywords: New York Life Insurance Company, Scranton , Corporate Vice President, Lead Management Product Manager, Executive , New York, Pennsylvania