DIRECTOR, BRAND GROWTH - FOOD

Company: Live Nation
Location: New York
Posted on: November 10, 2024

Job Description:

Job Summary:
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
WHO ARE WE?Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.Live Nation's Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it's no wonder we are certified as a Great Place to Work organization and one of People Magazine's "50 Companies that Care". We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE JOBThe Director, Brand Growth - Food will play a pivotal role in shaping and executing the strategic direction of Live Nation's owned food and beverage brands. You will oversee overall brand direction and be responsible for developing and implementing innovative strategies to drive brand experience, product expansion, consumer engagement and revenue growth. You will be directly involved in all facets of brand management, with a focus on:

• Ownership of brand strategy and business planning for food or beverage portfolio
• Accountable for brand experience at venues, festivals and partner properties
• Development of brand standards, quality control and customer satisfaction measures
• Innovation and growth, including development of expansion plans and new partnerships
• Regional marketing, onsite merchandising and integrated fan journey communicationWHAT THIS ROLE WILL DO
  • Liaise with internal teams including Venue Nation, Media & Sponsorship, and Live Lab to develop and execute brand strategies both within and outside of LN venues
  • Align with festival operators outside of Venue Nation to understand how product can exist within each of their operations
  • Conduct market research and analyze consumer insights to identify new opportunities for innovation and brand expansion
  • Make recommendations on brand experiences and activities, including product, promotion and distribution
  • Add product/ingredients to all major broadliner distribution channels
  • Own expansion and go-to-market strategy, including securing new partnerships and conceptualizing creative regional marketing ideas to drive brand awareness and growth
  • Develop brand kit of parts to guide how and where brands show up, elevating brand equity
  • Work with Venue Nation and operators to develop franchise brand standards; manage brand and quality standards to strengthen consumer experience
  • Monitor and analyze performance metrics to track effectiveness of marketing strategies and make data-driven decisions
  • Manage detailed budget to actively monitor and maximize ROI based on business and brand objectives
  • Lead planning for new restaurant locations, including development of playbook, analysis of budgets, and execution of openingsWHAT THIS PERSON WILL BRING
    • 5+ years experience in brand management, consumer marketing or growth, ideally within food & beverage, CPG, QSR or hospitality
    • Record of success delivering innovative marketing programs with measurable results
    • Demonstrated ability to work effectively with cross-functional teams and gain credibility amongst peers, managers and other leadership stakeholders
    • Entrepreneurial spirit, self-starter who sees opportunities for growth and can implement them quickly
    • Ability to manage through ambiguity in a new strategic role within the organization
    • Knowledge of competitive landscape and market research with ability to implement into decision-making
    • Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
    • A proven understanding of data analysis and reporting
    • Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel; proficiency in Keynote is a plus
    • Strong passion for music, including knowledge of current/relevant artists and industry trends
    • Willingness to travel preferredApplicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
      • HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
      • YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
      • WEALTH: 401(k) program with company match, Stock Program
      • FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
      • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
      • OTHERS: Volunteer time off, crowdfunding networkLive Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within 24 hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.New York City Hiring Rate*: $125,000 - $150,000**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee's salary history will not be used in compensation decisions.California Hiring Pay*: $125,000 - $150,000**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.
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Keywords: Live Nation, Scranton , DIRECTOR, BRAND GROWTH - FOOD, Executive , New York, Pennsylvania